For this project, I led design, conducted user research, created end-to-end experience flows, aligned key stakeholders with product goals, prototyped, and incorporated user feedback into design iterations.
Design principles to keep in mind
Can we eliminate unnecessary tasks or content and leave only the truly essential? Is there to much visual clutter? How long will it take for a user to "learn" this design? Is the design accessible?
Does this app provide the features a user will need? Are these features easy and pleasant to use?
Will the user be attentive to, have capacity for (current distractions?), and be able to devote enough time to (focused on) this form of communication? Is it highly engaging and captivating? Is it memorable?
Hypothesis Roadmap
Discovering what we believe, then transitioning to and proving what we know about our customers. (limited examples)
Homeowner Experience Flow
End-to-end experience from scheduling the sales pitch to application process and funding to servicing the loan. This process gave the team extensive insight in identifying pain pints.
User Profile
Below are a series of samples questions we used to create a homeowner’s behavioral profile in order to have a better understanding of their attitudes, needs, goals, and desires.
Affinity Map
Synthesized data from homeowner questions into four categories, which guided wireframe structure and iterations.
Wireframes
Below is an array of web and mobile app wireframes (platform agnostic), primarily homeowner focused, that influenced the prototypes and further designs.
Supportive work & thinking
Contractor Sales Tool & Training Playbook
How do we even begin to sell Benji? How do we interact with the customer and create the most value for them without losing sales? To solve this we created an app to be used both as a sales tool - to discuss financing options with homeowners, and a training playbook - to help guide the sales process. The app was based solely on contractor research and was critical in aligning our brand values and messaging with the sales team.
Job Story - Sales Team
“When I am selling this product, I want to quickly show how simple the application process is, so that I can close more deals”
At the end of the pitch, contractors can close the sale with the Benji calculator …
How much is a renovation worth?
Here we figure out what type of renovation project homeowners want done and how much value could be added to the property.
Job Story - Homeowner
“When I think about putting in a new kitchen, I want to know how much increased value the renovation will bring, so then I can decide what to do”
Below is a simplistic diagram of the calculator flow and wireframes:
Wireframes - Renovation Calculator App
(directional not complete or exhaustive)
