my role: Strategy, Design Leadership, Branding, IA, Job Stories, User flows, Wireframing, Prototyping, Design System, UI
The primary objective for this product was to match the homeowner’s vision of what they hired us to do. What job or problem do they want solved or completed? Renovate America’s customers aren’t buying solar panels, windows or HVAC systems; they’re buying the experience these products provide.
The improved experience resulted in a substantial lift in leads of 44% and an increase in completed applications.
Below, in numerical order, are details explaining the strategy behind the experience.
Design system - Digital products
(Only showing a partial representation of a vastly larger complete system)
The design system helps teams achieve more. The system increases performance, accuracy, and consistency across all platforms. It is a highly effective way to manage all new designs while you scale.
Brand identity
The logo for Renovate America tells the story that represents the brand, a story that describes what we do and who we do it for.
As stewards of the brand, how we act, the way we work, and the products we release determine if the customers we serve will align with our claims. In a sense, where our beliefs become their beliefs..
The brand is about being neighborly, being filled with optimism, authenticity, and confidence. It understands that a home is more of a feeling than a place. They nourish who we are and establish a relationship between us and our personal place.
Icon and illustration library
The custom icon and illustration library helps tell the story of the homeowners and contractors that Renovate America serves, the products and services they offer, and the partnerships within the ecosystem.
Renovate America uses branded, easy-to-understand infographics which make statistical information memorable and actionable.
